As a business tool, Facebook is continuously dominating the popularity contest as a key component of most content marketing strategies. However, because of it’s longevity, you may find yourself struggling to constantly come up with new content and fresh ideas for your company or brand’s Facebook page.
Although it’s tempting to just write up some content, find a cute image, and post away, approaching Facebook with some strategy will improve your chances of actually engaging in valuable conversations with your audience and customers. The following Facebook marketing tips will help you increase engagement with your Facebook marketing efforts.
In Facebook marketing, the quality of content and creativity of your marketing schemes don’t necessarily guarantee favorable feedback from your market. If timing isn’t right your business’s posts won’t even appear on the news feeds of your fans.
A better tactic is to post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.
The standing rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action.
Always tell your audience what you want them to do to encourage engagement.
If you receive comments from your fans but fail to respond or acknowledge them, they’ll notice and stop engaging with you. It only takes a few minutes throughout the day to monitor your social activity and make a few quick or witty responses to fans who comment.
In general, though, you should prioritize replying to the different kinds of comments in this way:
You’re not limited to posting only new content to your Facebook page. Occasionally dip into your archives for an engagement spike.
Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement. Post that content again, but tweak it so it’s fresh. Recycling posts allows you to spotlight popular content that some of your fans may never have seen.
If you factor in silly holidays, along with more serious awareness dates and traditional holidays, you’ll never run out of ideas for your Facebook content schedule. If it’s a more whimsical celebration, have a little fun with it.
If you’re still finds difficulties on reaching certain engagement rate on your post. Feel free to drop a message to us. Our friendly social media specialist will assist you and help you to reach your target.
*Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.