We’ve learnt about Facebook marketing, SEO, and now there’s the most important thing to take note for your business, AdWords. What is Adwords? Many people might have some assumption on this that are related to Google, search engine, or even pay-per-click, if you think so, you’re getting there! AdWords is basically a pay-per-click service which allows you to create and run ads for your business. So why use AdWords when you have Facebook marketing?
How does it?
AdWords can be measured by the tips of your finger. Just use Adwords PPC and you’ll be able to measure how successful your ads are and how to further improve your online strategy. It is also flexible in terms of it allows you to specify your keyword match types. This can be useful for your business as you can simply display your ads for exact keyword searches.
Moreover, you are able to include ad extensions feature in your AdWords marketing. This allows you to display literally everything such as products, images, buttons and even whole pack of links to your website. People get to click through your links and buttons, thus increase your website traffic.
AdWords can narrow down your target audience as well. For certain business, you might only need specific groups of audience; therefore, AdWords is there to assist you! In the settings of AdWords, you can manage your ads by selecting target audiences based on age groups, locations, countries, interests, genders, languages and so on.
In AdWords, you can also get access to non-search sites such as YouTube, Gmail and more! Just place an ad on YouTube and people screen through it every day, you can increase your views and traffic and possibly, your website’s engagement. This is the best way to establish your brand awareness as well.
In addition, AdWords helps you beat your competitors! Why do I say so? Just imagine this, once you start engaging your business with AdWords, your business will slowly emerge on search engine sites, with this, you are one step ahead of your competitors! People search for things on a daily basis, even if there’s only 20% of the population who look into your website, you are achieving something! The speed of AdWords is faster, compared to SEO, and this will lead to more receiving clicks on your sites compared to your other competitors.
Are you still in doubt? Try AdWords once for your business and let it prove to you!
Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.