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April 20, 2017
Marketing Connection on bad publicity

Bad Publicity: Fact or Fiction?

  The term ‘There is no such thing as bad publicity’ is very familiar and divides public opinion down to essentially two things- true or false. Matriarch […]
April 12, 2017
Marketing Connection explains hashtag


Hashtags have been a cultural phenomenon that only emerged in the 2000s. People use it all the time in their social media posts, either to provide […]
April 5, 2017
Lies in social media

Bata’s PR Madness

  Bata got into a mess that incurred a lot of losses- RM500,000 and a tarnished image to be exact. These losses came not because of […]
March 31, 2017
Snapchat grumpy

Facebook vs Snapchat: Evolution by Imitation

Move aside, Snapchat; Facebook Stories is here. With the introduction of this new feature, Mark Zuckerberg has essentially declared war on Snapchat in a bid to […]
March 21, 2017

Google Trouble on the Double

  Google has come under-fire the past week for being lax in removing extremist content that incite hate and anti-Semitism. The issue escalated when The Times displayed […]
March 17, 2017

Nike: The Dividing Marketing Plan

Nike recently announced a new product catered for Muslim women. Mainly to tackle sports athletes who observed the religious act of head covering, Nike designed this hijab […]
March 10, 2017

Unconventional Marketing Done Right

  Ever heard of two women vandalizing an advertisement in an MRT station in broad daylight in view of other passers-by? No? Well, it has happened, […]
March 8, 2017

What Makes a Logo Great?

Everyone knows a logo is important for the brand as it is a symbol for consumers to identify with. In the digital age, a good logo […]
March 2, 2017
Nokia strong

Nostalgia 3310

Remember the famed Nokia 3310? The indestructible piece of technology that could withstand the worst drop and still function like any other normal phone. Yes, we’re […]
February 28, 2017
pokemon gone (1)

Pokemon Go: Gotta Catch ‘Em Steam!

27 February 2017 marked the 21st year in which Pokemon was known to the world through Nintendo’s Game Boy. To celebrate this landmark year, game developer […]
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