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April 20, 2017
Marketing Connection on bad publicity

Bad Publicity: Fact or Fiction?

  The term ‘There is no such thing as bad publicity’ is very familiar and divides public opinion down to essentially two things- true or false. Matriarch […]
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April 12, 2017
Marketing Connection explains hashtag

#Hashtag

Hashtags have been a cultural phenomenon that only emerged in the 2000s. People use it all the time in their social media posts, either to provide […]
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April 5, 2017
Lies in social media

Bata’s PR Madness

  Bata got into a mess that incurred a lot of losses- RM500,000 and a tarnished image to be exact. These losses came not because of […]
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March 31, 2017

Facebook vs Snapchat: Evolution by Imitation

Move aside, Snapchat; Facebook Stories is here. With the introduction of this new feature, Mark Zuckerberg has essentially declared war on Snapchat in a bid to […]
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