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Evolution Of E-Commerce

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E-commerce, many people have vague ideas on what it is. Often, people like our grandparents or sometimes our parents were skeptical on buying things electronically. Frauds and money scams happened a lot during their days, even until now, this makes them feel that buying stuff online is not trustworthy. So why do people keep promoting the idea of e-commerce when they know it’s not 100% “safe”?

Before I start on how e-commerce has evolved over time, let’s look at some statistics in Malaysia.



Based on the two statistics above, we can see that more than 70% of users are accessing the Internet on a daily basis. Television, Astro, DVD, radio are no longer the main part of people’s lives now, what pull them is the Internet, which they access through either laptop or mobile phones. With this, it is no wonder companies are focusing more and more on e-commerce to sell their products and services!

So let’s get into the main point of today’s topic! Firstly, let’s learn a bit on the brief background of how e-commerce has evolved according to decades and what kind of obstacles it had overcome. According Tribute Media, in the year of 1979, Michael Aldrich was credited with inventing online shopping by connecting a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. Then, in 1982, Minitel was introduced in France and was used for online ordering. Continue on in 1994, Netscape releases the Navigator browser, Pizza Hut offers online ordering on its web page, and the first online bank opens. See how far it has gone! In 1998, the famous online financing system, PayPal comes into existence. The milestone goes on from 2002 when eBay acquires PayPal for $1.5 billion and changes the scope of online shopping forever, to the year of 2003, Amazon posts its first yearly profit after 8 years of hard work.

From this brief milestone of e-commerce, we can see that people have been inventing and researching on e-commerce to further improve it. As for now, in our current era, with multi-level strong security system online, there’s no need to be afraid to purchase your favourite things online!

Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.


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Social Media Specialist at work, traveler at heart. Enjoys food and meeting new people. Personal quote? "Food is love. Food is life."

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