Facebook Canvas has graced our phone screens since February last year. Much like the stories on Snapchat’s discover, we are now able to find such ads on Facebook too! As a company, important that we make use of the features and resources that are available to us to increase audience interaction. Here are a few pointers that you should know while using Facebook Canvas.
Tip #1: VIDEO HEADER!
Yup, the moving images capture the most attention. Rather than a static image as the header, catch the attention of your audience with a video. Boost your video’s value by getting the audience to interact with it. How? Some brands prompt their audiences to tilt the phone to landscape and utilise the the fullscreen ability.
Tip #2: Carousel continuation
One of the elements in the Facebook canvas is the carousel feature, the carousel feature allows the user to include multiple pictures onto a single tier. The audience will be prompted to swipe the picture to the right to see more. Most cases, these the pictures will relate to one another, providing different information. Here’s a little tip to pump up the volume of your carousel, include visuals that continue after the audience swipes to the next picture. That little creativity there provides continuity, giving our audience the visual clue that the pictures are related. By swiping to see more, it’s another interactive magic that happens in the audience’s minds.
BONUS TIP: Make a story! On the note of continuity, weave a story with the pictures. Bring your audiences on a journey as you convey your message. Air France uses this to their advantage.
Tip #3: Ramp up the audience interaction
Referring back to the audience interaction, a little bit of creativity goes a long way. Take the example of how Target boosts their audience interaction. They stack 2 carousels on top of each other and simulates a ‘mix-n-match’ for the clothings that they are promoting that season. Nifty!
Over here at Marketing Connection, we can provide you with interesting Facebook Canvases to help boost your audience engagements as well as lead generation. Rest assured that your canvases will look good and fun.
*Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.