I’m sure you’ve heard about SEO before, but what does it really mean? According to Google, SEO stands for Search Engine Optimization and its main function is to optimize websites for search engines, no matter if they are Google, Yahoo, MSN, Bing or more.
In short, SEO is a technique to:
Guidelines, guidelines everywhere.
Basically, SEO can be categorized into two parts: White Hat SEO and Black Hat SEO. So what are all these hats about? White Hats SEO is a technique which search engine refers to as good design. It includes the basic strategy such as appropriate amounts of keywords, informative content-based websites, high quality and resolution images, does not created for search engine purpose but for customers and so on.
Black Hat SEO is the opposite of White Hat SEO. Black Hat SEO contains spamdexing of keywords, low quality images in webpages, involve deceptions in websites, usage of hidden words or invisible words or even tiny fonts that are hard to read, mirroring of websites by hosting multiple webpages and more.
In order to be a “good citizen” in SEO, guidelines of White Hat SEO should be followed to achieve a better search rank. These guidelines are that websites should conform to the W3C standards, appropriate numbers of keywords in content and blogs, always include proper coding such as robots.txt, sitemap.xml and so on, keywords are obvious in Headings, Metatags and Title, ALT tags and Title tags are not forgotten.
After this brief summary of SEO, do you get a hang of how proper usage of SEO can improve your website traffic tremendously? Just follow the instructions and you’ll be on the safe side!
Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.