A logo and tagline represents the brand of company and its reputation, it involves the tone of communication of the company, the logo, the colour scheme that attracted customers and so on. However, as time goes by, our technology becomes more modern and innovative to a point that almost every company have to rebrand themselves at a certain point. Nonetheless, rebranding could ruin your company and even reputation, especially if you change your company logo and colour schemes. Just imagine this, what if Starbucks rebrand themselves to become blue instead of green? Will you still look out for the typical green sign when you are craving for coffee?
Even so, some companies will need to rebrand themselves in order to regain their reputation in the industry, so how do you know if your company or business need to rebrand?
If you have these few “signs”, consider a rebrand for your business, it might take a toll on your time now, but it will be worth it in a long term.
Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.