According to a research done by MediaKix, the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these sites each day. If that figure is anything to go by, it indicates the hook social media platforms like Facebook, Instagram, Twitter, and YouTube has on users. That essentially translates to a wide-open market for businesses to explore. Besides knowing your competitors are also involved in this, here are three reasons why social media marketing is important in this age.
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Social media are pictures hung on the walls of homes that let guests know what the owner has been up to. Therefore, when used correctly, well-placed posts can reach your targeted audience and drive up brand awareness in the most efficient manner. Your social media presence also helps boost your SEO as you become more relevant in customers’ searches. Aided with the helpful share or retweet function, you may also reach out to customers who have never heard of your brand before this.
One of the core benefits social media has provided companies is the ability to connect with their customers on a personal level. Whenever a post comes up, customers who subscribe are notified and the platform allows comments to be given. This adds a new dimension to your company as you are now able to understand what customers think of your product and fine-tune whatever is necessary. It is now easier to look at issues from a customer’s perspective and find ways to make their experience better. Also, a good social media presence endears customers to the brand as they do not see your posts as a mere marketing tool but an effort to interact with them as a friend.
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Compared to traditional media, social media is mostly free and reaches a far, larger base of audience. That hints the direction your company should be heading towards. Employing a proper marketing strategy, you can lose a little cost to gain a wider crowd, thus increasing the directing new customers to your company. Furthermore, with Google Adwords, you have the luxury of deciding how much to pay per click and ensuring people who click on your site are the ones who really want your service. Put simply, your ROI is more manageable and measurable.
As a digital media agency, we firmly believe that social media marketing is the way to go for a startup to flourish or a business to further expand beyond the physical borders. Just give it a try and see for yourself what it can do for you. The worldwide web has an amazing reach; if you utilize it well, the world is very much in your hands.
*Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.