Apart from the typical social media such as Facebook, Twitter and Instagram, YouTube can boost up your business marketing strategy in an instant too! Don’t underestimate the power of YouTube, many people thought that it is only a platform to watch nonsense videos or even a place where girls can learn their pretty makeup tutorials. Do you know that people can earn a lot of money through YouTube? Just look at the famous YouTubers, they are all earning millions through the small screen behind!
When it comes to know the market and strategy, just look at how well your competitors are doing on their YouTube channels (if they have one). Do research on their video styles and how does it attract customers, you should know what’s the best-selling point of the videos and tackle from there.
Once you have a set of data of your own, it’s time to sit down with your content and marketing team and work on your ideas! Come out with a big idea and create an attractive graphic animation or even shoot your own video, remember, creativity is the keyword at this point. You can create multiple video ideas such as introduction of your new products, promote any events or classes that you’ll be having in the future, infographics about your company or even some simple and interactive interview session with your company’s CEO!
The next step you must plan is when to publish the videos! It doesn’t matter how good your video content is, if you publish a video in the middle of the night where everyone’s sound asleep, nobody will be able to watch your awesomeness! Therefore, you should work extra mile to go for when you think is the most suitable time to post up your videos. This may take a few trials and errors to discover, but it’s worth the shot.
As we all know, YouTube has metatags as well! When you’re uploading your videos for the world to see, you may want to keep in mind that there are probably few thousands of the same videos are uploading too, in this case, you will want to tag your video to be specific, and this makes it easier to find too. You can create your new tag for your company and people can find your company’s videos by searching for the tags.
If you want to make it even better, you can even create a blog for your company or business. Once you’ve posted a video on YouTube channel, you can update your blog post accordingly to inform customers on the new feature videos! A blog post can boost up your leads as well as increase traffic on search engines. Try it now, you won’t regret it!
Marketing Connection is a digital marketing company that specializes in website design and online marketing in Penang. We love to help new businesses to grow their business further.